Brunswick's Boating Intelligence and AI Docking Initiative

Brunswick Corporation has recently unveiled its innovative "Boating Intelligence" initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas. This initiative aims to enhance the boating experience through advanced technology, including AI-powered autonomous docking systems and sustainable electric propulsion.

Key Features of Boating Intelligence

AI-Powered Autonomous Docking

The new technology allows boats to dock themselves autonomously, significantly reducing the stress and complexity associated with traditional docking methods. This feature is particularly beneficial for novice boaters or those who may struggle with manual docking.

Integration with Electric Propulsion

Brunswick is also focusing on sustainability by integrating electric propulsion systems into its boats. This move aligns with the growing demand for eco-friendly boating solutions.

Advanced User Interface

The Boating Intelligence system includes a state-of-the-art user interface that provides real-time data and analytics to boaters, enhancing their overall experience on the water.

Virtual Boat Helm Simulator

At CES, Brunswick showcased a 200-degree virtual boat helm simulator, allowing users to experience the capabilities of the Boating Intelligence system in a controlled environment.

Targeted Models

The technology is set to be featured in various models, including the 40-foot Boston Whaler 405, which is being referred to as the "SUV of the seas" due to its versatility and advanced features.

Market Position

Brunswick aims to position itself as a leader in marine technology by integrating digital and physical elements into its products, thereby enhancing the user experience and operational efficiency.

Industry Impact

Brunswick's introduction of Boating Intelligence is expected to revolutionize the boating industry by making it more accessible and enjoyable for a broader audience. The combination of AI technology and sustainable practices reflects a significant shift towards modernizing marine activities.

References

• Interesting Engineering - Brunswick adds boat intelligence, AI docking to its $2 million ‘SUV of seas’
• GlobeNewswire - Brunswick Corporation Adds 'Boating Intelligence' to Technology Portfolio at 2025 Consumer Electronics Show
• Sail-World - Brunswick Corporation adds 'Boating Intelligence' to Technology Portfolio

This comprehensive overview highlights Brunswick's commitment to innovation in the boating sector, focusing on user-friendly technology and sustainability.