Brunswick Unveils AI-Driven 'Boating Intelligence' at CES 2025

Brunswick's 'Boating Intelligence' Initiative at CES 2025

Brunswick Corporation is set to debut its innovative 'Boating Intelligence' initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas. This initiative is part of Brunswick's broader strategy to enhance its offerings in the marine technology sector, focusing on integrating advanced artificial intelligence (AI) capabilities into its products.

Key Features of 'Boating Intelligence'

AI-Powered Co-Captain: The initiative includes an AI-powered co-captain feature designed to assist boaters in navigation and safety, enhancing the overall boating experience.
200-Degree Virtual Helm Simulator: Brunswick will showcase a virtual helm simulator that provides an interactive experience for users, allowing them to engage with the technology in a simulated environment.
Integration with ACES Strategy: 'Boating Intelligence' aligns with Brunswick's ACES (Autonomous, Connected, Electrified, and Shared) strategy, aiming to promote safer and smarter boating experiences through technology.

Market Impact

The announcement of 'Boating Intelligence' has positively influenced Brunswick's stock, with shares reportedly jumping by 5% following the news.
The initiative is expected to attract significant attention at CES, highlighting Brunswick's commitment to innovation in the marine industry.

Additional Information

Brunswick's exhibit at CES will not only feature the 'Boating Intelligence' initiative but also other advanced marine technologies that reflect the company's leadership in the sector.
The initiative is part of a comprehensive approach to modernize boating and make it more accessible and enjoyable for users.

Brunswick's 'Boating Intelligence' Initiative at CES 2025

Key Features of 'Boating Intelligence'

Market Impact

Additional Information

References