The Rise of Millennial Superyacht Buyers
Key Preferences of Millennial Superyacht Owners
According to research from Italian yacht builder Rossinavi and the University of Monaco, the average age of superyacht buyers is expected to decrease by 10 to 15 years over the next decade. This trend indicates that millennials are becoming the primary buyers of superyachts. The rising class of millennial superyacht owners is looking for certain features and characteristics in their yachts. Here are some key points about what they are looking for:
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Eco-Friendly Technology: Millennials are environmentally conscious and prioritize sustainability. They are interested in yachts that incorporate eco-friendly technology, such as hybrid propulsion systems, solar panels, and energy-efficient systems.
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Open Space and Contemporary Design: Younger yacht owners prefer open-plan layouts that provide a sense of spaciousness and flexibility. They are drawn to contemporary and natural interior designs that create a modern and comfortable atmosphere on board.
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Connectivity and Technology Integration: Millennials value connectivity and technology integration in their yachts. They seek advanced entertainment systems, high-speed internet access, and smart home automation features that allow them to control various aspects of the yacht through their smartphones or tablets.
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Remote Exploration: Younger yacht owners have a sense of adventure and are interested in exploring remote destinations. They look for yachts that are equipped for long-range cruising and have the necessary amenities and equipment for off-the-grid adventures.
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Social and Environmental Responsibility: Millennials prioritize social and environmental responsibility. They are attracted to yacht builders and brands that demonstrate a commitment to sustainability, ethical practices, and giving back to the community.
It is important for the superyacht industry to understand and adapt to the preferences of millennial superyacht owners in order to attract and cater to this rising class of buyers.
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